Setting up a business blog helps you to interact with your potential customers.
Customers can also view your new product offerings, service offerings and product development.
Customer can give their comment and feedback to help companies to improve their services and products.
Using Wordpress as a Website
Fast forward to today, and now we have WordPress – an amazingly powerful content management system that is FREE. And it has a lot of power under the hood for a small or medium business looking for an easy way to manage their web site.
WordPress was designed as a platform for blogging, but you don’t have to use it as a blogging tool. With a few tweaks it can be used to run your website, with or without a “blog.” The fact that WordPress was designed as a blogging platform gives it some compelling advantages.
It is optimized for easily publishing and changing content. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new article or newsletter.
So why is WordPress a good choice?
Top Five Reasons to Use WordPress for Your Small Business Website
SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well” in this video: Matt Cutts gives tips to small business owners.
Content – it is easy to update content on your website without knowing HTML. Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website? Well no longer – once WordPress is set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.
Extensions – There is a thriving ecosystem of developers creating themes andplug-ins – imagine free design themes, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to hire a web developer.
Support – If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you. There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!
One-click-installation – Quick installs are provided by many hosting providers.
Over the next few weeks, we’ll be sharing tips and tricks we’ve learned by using WordPress for a bunch of small business websites.