Setting up a business blog helps you to interact with your potential customers.
Customers can also view your new product offerings, service offerings and product development.
Customer can give their comment and feedback to help companies to improve their services and products.
Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought byGoogle in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com. Up until May 1, 2010 Blogger allowed users to publish blogs on other hosts, via FTP. All such blogs had (or still have) to be moved to Google's own servers, with domains other than blogspot.com allowed via Custom URLs. In July of 2011 a news outlet announced that Google intends to change the name of the service from "Blogger" to "Google Blogs," as part of a larger plan to re-brand or retire all non-Google brands in its portfolio of products and services.
Using Blogger as a Website
Fast forward to today, and now we have Blogger.com – an amazingly powerful content management system that is FREE. And it has a lot of power under the hood for a small or medium business looking for an easy way to manage their web site.
Blogger was designed as a platform for blogging, but you don’t have to use it as a blogging tool. With a few tweaks it can be used to run your website, with or without a “blog.” The fact that Blogger was designed as a blogging platform gives it some compelling advantages.
It is optimized for easily publishing and changing content. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new article or newsletter.
So why is Blogger a good choice?
Top Five Reasons to Use Blogger for Your Small Business Website
SEO – Blogger provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that Blogger provides for free.
Content – it is easy to update content on your website without knowing HTML. Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website? Well no longer – once Blogger set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.
Gadgets – There is a thriving ecosystem of developers creating themes andplug-ins – imagine free design themes, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to hire a web developer.
Support – If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you.
Hosted Solutions - There are no software or scripts to install. Everything is powered by Blogger.